Performance Creative Strategist (Meta & TikTok Ads)

We are looking for an experienced Performance Creative Strategist who understands that successful paid advertising is driven by creative strategy—not just media buying. In this role, you will own the creative direction behind our Meta and TikTok advertising campaigns. You'll develop high-converting creative concepts, write compelling ad scripts, analyze campaign performance, collaborate with creators and video editors, and continuously test new ideas to improve advertising results. This is not a traditional Graphic Designer or Video Editor role. We are looking for someone who understands marketing psychology, can develop compelling content strategies, and has the ability to bring those ideas to life through graphics, videos, and carousel creatives. The ideal candidate should have at least 3 years of experience in content creation and strategy, with the ability to collaborate closely with the client, contribute fresh ideas, and continuously optimize content based on performance. Key Responsibilities Develop weekly creative testing plans, including hooks, angles, messaging, and audience targeting. Generate and launch at least 10 new creative concepts per week. Identify winning creatives and create variations to maximize performance. Continuously optimize campaigns to improve CTR, Hook Rate, CPA, ROAS, and Conversion Rate. Performance Analysis Monitor Meta and TikTok advertising performance daily. Analyze campaign metrics including: Click-Through Rate (CTR) Hook Rate Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Conversion Rate (CVR) Identify why creatives succeed or fail and recommend improvements. Transform campaign insights into new creative testing ideas. Creative Production Write engaging scripts and creative briefs for video editors and content creators. Collaborate closely with editors to produce high-performing ad creatives. Ensure a consistent pipeline of fresh advertising content. Creator & UGC Management Source, onboard, and manage UGC…