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Social media manager job description: what you'll do and what to write on your resume

Applying for a social media manager job at an agency, a shop or a company? Copy the duties below into your resume, then read what the interview asks.

Duties to write on your resume

Start each line with what you did. Keep the ones you've really done.

Planned and scheduled weekly posts across Facebook, Instagram and TikTok using a content calendar
Wrote captions, hashtags and post copy that matched the brand's tone
Created simple graphics and short videos using Canva and a phone editing app
Replied to comments and direct messages quickly and politely
Tracked reach, engagement and follower growth, then reported results each month
Researched trending topics and competitor pages to find new post ideas
Coordinated with designers, photographers and the sales team on campaign content
Set up and monitored paid boost posts and simple ad campaigns within the set budget

No paid experience yet? Use the same lines for a school org page, a small online shop or a page you grew yourself, and say which one.

A resume objective you can adapt

Creative communication graduate looking for a social media manager role, ready to plan content, grow engagement and report results for your brand.

Skills employers ask for

Writing short, clear captions in English and Filipino
Making simple graphics and videos with Canva or a phone editor
Planning posts ahead with a content calendar
Reading page insights and explaining what they mean
Answering customers politely and handling bad comments calmly

What the interview asks

Which social media accounts have you managed or grown? Name the page, what you posted and what changed, even if it was a small or personal page.
How do you plan a month of content? Explain your steps: goals, themes, a calendar, then posting and checking results.
What would you do if a post got angry comments? Stay calm, reply politely, take it to private messages and tell your boss.
How do you know a post worked? Mention reach, comments, shares and clicks, and how you'd use them for the next post.

The questions every interview asks, with sample answers

How to get hired

Most posts ask for a college degree in marketing, communication or a related course, though some accept strong portfolios.
Build a portfolio: screenshots of posts you made, pages you grew and simple results.
Prepare a resume, a valid ID, NBI clearance and your government numbers such as SSS, PhilHealth, Pag-IBIG and TIN.
Apply on job sites or send your portfolio straight to agencies and shops that post openings.
Expect a short interview and sometimes a small task, like writing captions or a week of post ideas.

Licence or certificate

TESDA's online program has a course for this work: Content Creation (Social Media) Level III. Source

What the work is like

You spend most of the day at a screen, writing, posting and answering messages. The hard part is staying creative while dealing with deadlines and unhappy comments.

See open social media manager jobs on DayShift

Read the full guide to getting started

Use the social media manager resume template

Practice social media manager interview questions with sample answers

Questions

Do I need a degree to be a social media manager?

Not always. Many employers care more about your portfolio, but some posts ask for a degree in marketing or communication.

Can I work as a social media manager from home?

Yes, many roles are remote or mixed. Agencies and online shops often let you work from home.

What should I study for this job?

Marketing, communication or multimedia courses help. You can also learn Canva, video editing and page insights online.

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