Copywriter job description: what you'll do and what to write on your resume
Applying for copywriter at an agency or a marketing team? Copy the duties below into your resume, then read what the interview asks.
Duties to write on your resume
Start each line with what you did. Keep the ones you've really done.
Wrote ad copy, landing page text and email campaigns that matched each brand's voice
Wrote social media captions and posts for the content calendar
Wrote blog articles and website pages using keywords given by the SEO team
Turned client briefs and product details into clear headlines and short, persuasive copy
Edited and proofread copy for spelling, grammar and tone before sending it to clients
Revised drafts based on feedback from account managers, designers and clients
Researched products, competitors and target customers before writing each piece
Tracked deadlines and drafts in tools like Google Docs and Trello, and delivered on time
No client work yet? Use the same lines for a school paper, a personal blog, a page you wrote for a family business or a portfolio piece, and say where.
A resume objective you can adapt
Communication graduate looking for a copywriter job, ready to write clear, persuasive copy for ads, emails and websites, and to learn each brand's voice fast.
Skills employers ask for
Clear, simple writing in English
Spelling, grammar and proofreading
Researching a topic quickly
Taking feedback and rewriting without taking it personally
Meeting deadlines on several pieces at once
What the interview asks
Can you show samples of your writing? Bring two or three pieces you're proud of and explain what each was meant to do.
How do you start a piece when you know little about the product? Say you read the brief, study the product and competitors, then ask questions.
How do you handle a client who dislikes your draft? Stay calm, ask what's not working, and offer a revised version quickly.
How do you write for a different brand voice? Describe how you read past work and note the tone, words and style to match.
Most posts ask for a degree in communication, English, marketing or a related field, though a strong portfolio can count for a lot.
Build a small portfolio of writing samples, even from school, a blog or practice briefs, and keep it in an online folder.
Prepare a resume, a valid ID and your government numbers such as SSS, PhilHealth, Pag-IBIG and TIN.
Apply on job sites and company career pages. Expect a writing test, then an interview.
What the work is like
You sit at a computer most of the day, writing and rewriting against tight deadlines. The hard part is feedback, since a draft you like may need a full rewrite.
Questions
Do I need experience to work as a copywriter?
Not always. Many teams hire juniors if your writing samples are good, so build a portfolio first.
Do I need a degree to be a copywriter?
Many posts ask for one in communication, English or marketing, but some accept strong samples instead.
Can copywriters work from home?
Yes, many do. Writing is done on a laptop, so remote and freelance roles are common.
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